Gino Sesto has been in media and music/entertainment for nearly 20 years. Early in his career, he started out at Sony Music working on marketing and co-op with record merchandisers. He later fell in love with working with vendors and negotiating media deals for them. Several agency jobs later, Gino started DASH TWO to assist his buddies at record labels to execute media plans that not only got better results, but were more affordable and transparent. It infuriated him to know that good people within his circle were getting ripped off or mislead. Now as head of the online department at DASH TWO, Gino is constantly refining our science and finding new ways for us to deliver campaigns effectively and efficiently. When Gino is not working, he is a weekend warrior in the skies. He enjoys teaching his students how to fly small airplanes around Southern California.