CEO, The Spellbound Group

Alicia Yaffe launched The Spellbound Group in 2011 to execute unique campaigns for bands and brands to build sustainable markets. Alicia applies her years of expertise as the chief architect behind the integrated marketing department at Rocket Science, where she directed social media campaigns, digital sales initiatives, and on-and-off-line events to build successful campaigns for her clients at The Spellbound Group. Her experiences co-managing So-Cal Punk forefathers Unwritten Law honed her negotiation skills, and her ninja-like abilities to get in the heads of both niche communities and broad audiences. Currently, she co-manages Daniel Bedingfield, and directs digital marketing strategy for Jampol Artist Management’s roster – The Doors, Janis Joplin, Rick James, Peter Tosh, Henry Mancini, and Otis Redding.